Saturday, June 25, 2011

Devil is in the Details

Design school can drive you mad if you let it. Sometimes I wish I could just give my brain a rest, for just a sec, and not pick everything apart.

You realize that every decision, every detail is intentional. Because everything is supporting a concept. It might be a restaurant, a book, a wedding - everything from the menu, the lighting; the font, the binding; the venue, the flowers - it all returns to a single focus. A concept's success lies in its clarity, whose "big picture" is carried by the execution of these details.

My senses are constantly on overload. It's exhausting.

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